Rocker Ski Rack
BRAND STRATEGY
WEB DESIGN
WEB DEVELOPMENT
E-COMMERCE
PHOTOGRAPHY
︎ VISIT PRODUCTION SITE
First impressions matter. Rocker Ski Racks’ product speaks for itself in person—all it takes is one demonstration to sell any skier or snowboarder on its ingenuity, durability, and immediate value. So how can all that be immediately conveyed via an impersonal screen-based experience?
Ski and snowboard designs have been rapidly evolving over the past few decades, but good methods for storing this expensive equipment have been slow to catch up. Enter Rocker Ski Rack, an elegant wall-mounted solution that gently suspends any ski or board, regardless of its depth, cut, or camber.
Rocker Ski Racks’ product speaks for itself in person—all it takes is one demonstration to sell any rider on its ingenuity, durability, and value. But when this one-man shop tapped me to bump up their digital game, the online presentation left potential customers wondering exactly why they’d want this odd-looking piece of hardware.
Learn more about this project [password required] ︎︎
Ski and snowboard designs have been rapidly evolving over the past few decades, but good methods for storing this expensive equipment have been slow to catch up. Enter Rocker Ski Rack, an elegant wall-mounted solution that gently suspends any ski or board, regardless of its depth, cut, or camber.
Rocker Ski Racks’ product speaks for itself in person—all it takes is one demonstration to sell any rider on its ingenuity, durability, and value. But when this one-man shop tapped me to bump up their digital game, the online presentation left potential customers wondering exactly why they’d want this odd-looking piece of hardware.
Learn more about this project [password required] ︎︎