Reel Water Productions

2007 - ongoing

WEB DESIGN
WEB DEVELOPMENT
BRANDING
PRESENTATION DESIGN
PRINT DESIGN
PHOTOGRAPHY
MOTION GRAPHICS

The Reel Water Productions crew brings cinema to the world’s toughest locations, and since 2007 I’ve helped them sell extraordinary projects to the world’s leading media companies, in addition to contributing to several of their productions. Deliverables have included websites, logos and branding collateral, series and film pitches, DVD packaging, magazine ad spreads, motion graphics, and adventure photography.













In 2012 I overhauled Reel Water’s brochure website in an effort to set the team apart from the competition for prospective clients. We chose to showcase their portfolio amongst dramatic imagery, clean visuals, and just enough copy to convey the level of professionalism and thought that goes into their productions. Responsive css standards were still in their infancy, and I built up a responsive ajax-powered theme from scratch to eliminate the need to create a separate mobile site and move toward fast and fluid transitions.Tools: Wordpress, HTML, PHP, CSS, JS, Illustrator, Photoshop







Over the past few years I’ve helped wrap proposals for several prospective documentary films and television series into visually compelling decks and booklets for presentation to top brass at major studios. Check a few out [password required] ︎︎








As with many of my clients, Reel Water opted to have me design a new logo and brand package that we launched at the same time as the website I built for them in 2011/12. We wound up landing on a simple sine wave form for the logomark, a single off-cyan brand color, and typefaces that remained consistent between the logo, stationery, and website.
Tools: Illustrator, Hand sketching








In 2008 I had the pleasure of being the primary visual designer for Reel Waters’ third feature documentary, Eastern Horizons, and was responsible for the film’s logo, motion graphics, magazine print ad, digital ads, DVD case (remember DVD’s?), and DVD menu art. Check out the trailer to see the motion graphics I contributed.
Tools: Illustrator, After Effects



 


DESIGN FOR LIFE
ETHAN FRANCIS SMITH        LEFT COAST, USA

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