Life-centered design.


Hi, my name is Ethan. With foundations in human-centered and circular design, branding, and biomimicry, I work at the intersection of user experience design, technology, and biology to help organizations understand and solve complex challenges.




︎ About Me
︎ Project Snapshots



Featured Work          

AskNature

PRODUCT MANAGEMENT, UX DESIGN, CONTENT STRATEGY, +++

2012-ongoing

Towards a goal of making asking nature’s advice a normal part of everyday inventing ...

What does it mean to bridge domains? To meaningfully influence how innovators scope and solve problems? To creatively stretch limited resources while nurturing and building excitement around a moonshot vision?


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XPLANE

CHANGE MANAGEMENT CONSULTING, VISUAL THINKING, +++

2011 - 2013
Business Intelligence teams need the cooperation of stakeholders across business units and roles when it comes to collecting, aggregating, and analyzing data on the enterprise level. How might these stakeholders be persuaded to adopt a standard set of mindsets and methods that lead to trustworthy and ultimately valuable data flows?

It all starts with understanding what motivates them. And as with most challenges, visual thinking is a powerful way to peel back the layers.

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Rocker Ski Rack


UX DESIGN, UI DESIGN, E-COMMERCE, +++


2016 - 2017

First impressions matter. Rocker Ski Racks’ product speaks for itself in person—all it takes is one demonstration to sell any skier or snowboarder on its ingenuity, durability, and immediate value. So how can all that be immediately conveyed via an impersonal screen-based experience?

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Nau

INDUSTRIAL DESIGN, TEXTILE DEVELOPMENT, +++


2006 - 2008

A study in achieving ideals of performance, beauty, and sustainability in practice and product.

I was lucky to have a hand in the design and development of this iconic brand’s inaugural launch of luggage and accessories, fabric graphics and patterns, trims, complex apparel features, and t-shirt graphics.

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DESIGN FOR LIFE
ETHAN FRANCIS SMITH        LEFT COAST, USA

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