AskNature



PRODUCT MANAGEMENT
UX DESIGN
UI DESIGN
USER RESEARCH
FULL STACK DEVELOPMENT 
INFORMATION ARCHITECTURE
BRAND STRATEGY
CONTENT STRATEGY


︎ VISIT PRODUCTION SITE

Towards a goal of making asking nature’s advice a normal part of everyday inventing ...

What does it mean to bridge domains? To meaningfully influence how innovators scope and solve problems? To creatively stretch limited resources while nurturing and building excitement around a moonshot vision?

AskNature.org exists to help product, service, and system innovators be inspired and informed by the amazing forms, processes, and systems that living systems have evolved over billions of years to adapt and thrive in their environments. Over seven years as director of this non-profit program, I wore a myriad of hats conducting activities that have revolved around a goal to grow this popular prototype into a world-class service that supports our vision of a world in which asking nature's advice is a normal part of everyday inventing. This free service currently reaches an international audience of over 70,000 users per month, is utilized in hundreds of high school and university courses, and is featured in the Circular Design Guide, published by IDEO and the Ellen Macarthur Foundation.

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