Hello, my name is Ethan.


I help organizations understand their users’ motivations, develop results-driven design strategies, and craft elegant and effective solutions to complex challenges.



︎ My bio
︎ Project Snapshots



Featured Work          

AskNature




2012-ongoing

Towards a goal of making asking nature’s advice a normal part of everyday inventing ...

What does it mean to bridge domains? To meaningfully influence how innovators scope and solve problems? To creatively stretch limited resources while nurturing and building excitement around a moonshot vision?

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Rocker Ski Rack


2016 - 2017

First impressions matter. Rocker Ski Racks’ product speaks for itself in person—all it takes is one demonstration to sell any skier or snowboarder on its ingenuity, durability, and immediate value. So how can all that be immediately conveyed via an impersonal screen-based experience?

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Nau




2006 - 2008

A study in achieving ideals of performance, beauty, and sustainability in practice and product.

I was lucky to have a hand in the design and development of this iconic brand’s inaugural launch of luggage and accessories, fabric graphics and patterns, trims, complex apparel features, and t-shirt graphics.

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All Projects         
DESIGN FOR LIFE
ETHAN FRANCIS SMITH        LEFT COAST, USA

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